Doritos Supports LGBT By Going More Rainbow Than Nyan Cat

Sales of Doritos' multicolored chips support the It Gets Better Project.

By Christine Slusser | September 17, 2015

Everything is better in rainbow colors. It's just a fact of life. 

This kitten is cute. But this one is even cuter. This rainbow magic applies to food, too. 

Doritos. They're delicious. And crunchy. And — delicious. This isn't an ad, we promise. We are just passionate about crunchy, cheesy things. And rainbows.

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Now — boom. Rainbow Doritos. Even more awesome. 

Doritos is showing support for the LGBT community by making a special limited edition of colorful Cool Ranch Doritos. It's a collaboration with the nonprofit It Gets Better Project

On its promotional page, Doritos says "There's nothing bolder than being yourself." For a $10 donation, the chips could be yours.

And 100 percent of the proceeds go to the It Gets Better Project, which aims to send that positive message to LGBT youth.

This video includes images from Helena Jacoba / CC BY 2.0 and Charlie Nguyen / CC BY 2.0.

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