Doritos Locos Tacos 'Mastermind' Dies At 41
Todd Mills championed the idea of combining Doritos and tacos.By Jamal Andress | December 4, 2013
As far as food inventions go, few in recent years have been more profitable or more delicious than Taco Bell's Doritos Locos Taco.
"The mastermind behind the Taco Bell's Doritos Locos Tacos unfortunately has died. Todd Mills passed away on Thanksgiving he suffered from brain cancer." (Via WFLD)
According to the Arkansas Times, the story goes that while eating a taco with his wife, Mills saw a Doritos commercial on TV and that's when it clicked. He reportedly asked his wife, "How awesome would it be if this taco shell was a Dorito?"