Director Ava DuVernay And Barbie Gave Each Other A Boost In 2015
Mattel's sold-out Barbie inspired by Ava DuVernay helped to solidify the "Selma" director's popularity and improve the dollmaker's image.By Christian Bryant | December 8, 2015
One of Barbie's most popular toys of 2015 wasn't even supposed to go on sale.
But when fans heard about the limited edition doll of "Selma" director Ava DuVernay, they pressed Mattel for more.
Long story short: Mattel announced Duvernay's doll would be mass produced. Then, less than an hour after Mattel dropped the link where fans could buy the dolls, they were sold out. According to Vogue, it only took 17 minutes.