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BY ADNAN S. KHAN
 

You're watching multisource tech video news analysis from Newsy. 

 

Super Mario going mobile?
Investors have been demanding Nintendo’s favorite Italian plumber goes mobile ever since the company slashed its annual profit projections by 84 percent.
But Nintendo’s president recently blatantly refused any such notion. Bloomberg has the story.

“President Satoru Iwata says Nintendo will only make games for it’s own devices while he’s boss. Analyst say he should take advantage of Nintendo’s reputation as a software developer and make hits like the Mario series for other platforms. In July Nintendo’s share rose the most in four months. Former unit Pokemon Co. said it would be making games for iPhone and Android handhelds. Investors were hoping Nintendo would follow suite but shares fell back when it said it’s not changing its strategy.”

Weak sales and early-than-expected price cuts of the Nintendo 3DS led many to believe Nintendo should go mobile before it loses all its gold coins. But a writer for PCWorld is a little bit more optimistic.

“True, the 3DS’s downfall has less to do with the hardware than the system’s lukewarm software lineup, with relatively big name disappointments … That could change this fall, of course, with stuff like Kid Icarus: Uprising, Star Fox 3D, Mario Kart and Super Mario 3D Land.”

On the other hand The Washington Post says, Nintendo needs to realize – mobile is the ‘magic mushroom’ it needs to get over its current obstacles.

“Just take a look at the celebration over the port of the classic Sony PlayStation game Final Fantasy Tactics to the iPhone. Even with graphics issues, a less-than-ideal touch interface and a $16 price tag, the game has ridden iPhone users’ childhood memories into the list of the top 100 best-selling games on the Apple Store.”

With the Wii losing its crown to Xbox as the top selling game console, Computerworld’s Jonny Evans say Nintendo must adapt.

“No matter how you see it, Apple is growing its slice of today’s games market. And no matter how Nintendo management feel about it, they are going to have to put their titles up for sale to iPhones, iPads, iPods and the Apple TV sooner, not later, if they want to avoid a shareholder rebellion.”

Finally, a spokesperson for MF Global FXA Securities Ltd. tells The San Francisco Chronicle, Nintendo’s biggest problem isn’t profit margins -- it’s its president’s pride.

“They just don’t get it … Sell the stock, because a management once feted for creative out-of-box thinking have just shown how behind the times they are.”

And if you -- wanna stay ahead of the times -- download our latest version of Newsy on your iPad.
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Transcript by Newsy. 
 

Business News: Nintendo Mobile

Death Before Mobile: Nintendo Refuses to Port Mario

August 11, 2011
(2:33)
Nintendo President Satoru Iwata says his company will make games only for its devices as long as he is boss.
   
TRANSCRIPT

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