Crowdsourced Amazon Delivery Would Face Familiar Hurdles
Amazon's On My Way service would use contract employees to make deliveries during the last leg of shipping.By Evan Thomas | June 17, 2015
Amazon is reportedly testing a crowdsourced delivery program called On My Way, which would use contract workers and co-opt brick-and-mortar retail space to speed up deliveries.
Insiders reportedly told The Wall Street Journal it would be a way for Amazon, which delivers more than 3 million packages a day, to compete with traditional couriers such as UPS.
The Journal could not clarify whether Amazon would assign or assume liability for its deliveries. A chorus of analysts is wondering the same thing.