Crowded 2015 Emmy Field Inspires Some Unusual Show Promos
Stiff competition at this year's Primetime Emmy Awards has inspired some interesting promotional campaigns ahead of the July 16 nominations.By Lexie Hammesfahr | June 21, 2015
The Primetime Emmy Awards are often called the Oscars of television. The competition is stiff, all eyes are on the host and award campaigns begin months in advance.
If you live in LA, "for your consideration" billboards are normal sightings, and if you work in the industry, Emmy campaign season comes with a lot of free promotional gifts.
So with competitive categories at this year’s Emmys, like Outstanding Drama Series and Outstanding Comedy Series setting up shows — like "Game of Thrones," "Mad Men," "House of Cards" and "Orange is the New Black," — to go head to head, campaign strategists are forced to raise the stakes and create campaigns that stand out.