Image: Blue Moon Brewing Company


BY JASMINE BAILEY
ANCHOR CHRISTIAN BRYANT



America’s independent micro-beer brewing industry has set some impressive records this year. Here’s KSDK.


“The Beer Institute says more than four hundred new brewers have opened in the U.S. this year. Currently there are more than three thousand active breweries throughout the United States.”


According to Shaken Daily, the figure represents an increase of almost 20% from last year


And because of that success, CNN reports the big beer industry is starting to make their own imitation craft beers, and craft brewers fear the rug might be ripped from under their feet.


“Everybody wants in [on craft beers]. And so the macro-breweries have launched beers that approximate the craft taste profile, purchased stakes in some craft breweries, and snatched up others entirely… In many industries, this wouldn't raise an eyebrow. But craft beer is defined as much by its underdog culture… as its actual products.”


Businessweek reports those companies include MillerCoors’s Blue Moon and AB InBev’s Shock Top. To distance their craft products from their billion-dollar household brands, the big brewers have even created separate divisions to house their specialty brands.


An industry editorial in the St. Louis Post Dispatch slammed “big beer’s” craft lookalikes, saying:


“If you think craft breweries are a good force in America, take the time to familiarize yourself with who is brewing the beer you are drinking.”


But a writer for Motley Fool says don’t expect much consumer outrage over imitation craft brews.
 

“In reality, most beer drinkers don't care about such industry minutiae; they're just interested in good-tasting beer regardless of who makes it.”


Currently, America’s small and independent craft brewers have about 6 percent of the industry and account for more than 103,000 American jobs.

 

 

Craft Beer Industry Worried About 'Big Beer'

by Jasmine Bailey
0
Transcript
Dec 15, 2012

Craft Beer Industry Worried About 'Big Beer'

 

Image: Blue Moon Brewing Company


BY JASMINE BAILEY
ANCHOR CHRISTIAN BRYANT



America’s independent micro-beer brewing industry has set some impressive records this year. Here’s KSDK.


“The Beer Institute says more than four hundred new brewers have opened in the U.S. this year. Currently there are more than three thousand active breweries throughout the United States.”


According to Shaken Daily, the figure represents an increase of almost 20% from last year


And because of that success, CNN reports the big beer industry is starting to make their own imitation craft beers, and craft brewers fear the rug might be ripped from under their feet.


“Everybody wants in [on craft beers]. And so the macro-breweries have launched beers that approximate the craft taste profile, purchased stakes in some craft breweries, and snatched up others entirely… In many industries, this wouldn't raise an eyebrow. But craft beer is defined as much by its underdog culture… as its actual products.”


Businessweek reports those companies include MillerCoors’s Blue Moon and AB InBev’s Shock Top. To distance their craft products from their billion-dollar household brands, the big brewers have even created separate divisions to house their specialty brands.


An industry editorial in the St. Louis Post Dispatch slammed “big beer’s” craft lookalikes, saying:


“If you think craft breweries are a good force in America, take the time to familiarize yourself with who is brewing the beer you are drinking.”


But a writer for Motley Fool says don’t expect much consumer outrage over imitation craft brews.
 

“In reality, most beer drinkers don't care about such industry minutiae; they're just interested in good-tasting beer regardless of who makes it.”


Currently, America’s small and independent craft brewers have about 6 percent of the industry and account for more than 103,000 American jobs.

 

 

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