(Image source: Playboy)

BY LAUREN ZIMA

When Lindsay Lohan’s Playboy issue leaked online 10 days ago, before its scheduled release date, we brought you a story about how that leak would affect the magazine’s sales. Now, Lohan’s spread has hit the stands -- and reports are as uncertain as Ms. Lohan’s movie career.

Hugh Hefner sent the media into a frenzy with this Tweet on Sunday:

“The Lindsay Lohan January-February Double Issue is breaking sales records.”

Outlets were quick to report on Hef’s Tweet. Here’s New York’s News12.

“Hugh Hefner announced on Twitter that the January/February issue of Playboy has broken sales records.”

And not long after the tweet, TMZ published its own article about the hot-selling issue, full of information from unidentified “sources.”

“...the issue is selling out all across the country … According to our sources, newsstands in major cities like New York and Los Angeles have had to re-order the issue multiple times. We're told Playboy is even getting re-orders from cities that usually never order more issues.”

But Fox News had a totally different report.

“...shoppers aren’t rushing to pick up their copy of the much-talked about Lindsay Lohan issue of Playboy this week. … interest seems low … ‘No one has bought it,’ was the resounding answer to our query at each stop.”

And The Daily Mail didn’t know what to say -- the outlet published these two articles within three hours of each other.

First, calling the issue “disappointing.”

Then, a sellout! It’s “flying off the shelves”!

So -- what’s the truth? KSBI seems to sum it up best based on the conflicting information.

“Retailers confirmed that the rag is selling well, though rarely selling out.”

Playboy has not released any official sales figures.