Colo. Starts Its 'Good To Know' Pot Education Campaign
As more states embrace marijuana legalization, Colorado launched its new marijuana educational campaign in hopes of keeping its citizens informed.By Jake Godin | January 6, 2015
"These high school boys and girls are having a hop at the local soda fountain. Innocently they dance. Innocent of a new and deadly menace lurking behind closed doors — marijuana, the burning weed with its roots in hell." (Video via Motion Picture Ventures / "Reefer Madness")
That was considered marijuana education in the 1930s — and it's a far cry from Colorado's latest educational pot campaign launched this month.
The latest effort is called the "Good to Know" campaign, it uses a combination of rhyming quips and a bright color palette to tell Coloradans the laws regarding marijuana use. The campaign's price tag? $5.7 million.