Coca-Cola Sales Grow Thanks To #ShareACoke Campaign
Coca-Cola's campaign encouraged social media sharing and drew customers in by printing common names on the label.By Mikah Sargent | September 28, 2014
We've got a billion-dollar question for you: in a nation turning toward healthy dieting habits, how do you get more people to buy sugary soda?
It turns out someone's already answered that question — you just put people's names on the bottles and cans. (Video via Coca-Cola)
According to The Wall Street Journal, for the first time in a decade, sales of Coca-Cola products have risen more than 2 percent. In a limited-time promotion, Coke labeled its flagship soft-drink with names like Jasmine, Brandon and Greg, and buzz-words like "BFF," "Soulmate" and "Buddy."