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“What I did was inexcusable, I am very saddened and very ashamed of what I’ve done...I am truly, truly sorry."

He beat famous singer and then-girlfriend Rihanna, and now, through YouTube, he’s saying sorry for the first time.

Chris Brown was convicted of the beating about a month ago, and while we’re looking at several different meanings brought up by media on this new apology, we’ll start with Showbiz Tonight, who points to that timing as a possible PR move.

“When you take a plea deal, when you plead guilty, you’re pleading guilty to a crime, this is about getting away from that image, and getting back to the image of Chris Brown, the nice boy next door, and this is the first step in that direction, so I think he needed to wait, and he needed to get out of the Michael Jackson news cycle, which now he’s done.”

E! Entertainment’s Mark Malkin says, whether or not he’s looking to regain a clean image, it’s never going to work.

“I still say Chris will never be as big as everyone thought he would be before he beat Rihanna, I just don’t think it’s possible, no matter how many times he apologizes, he is forever tainted.”

But L.A. Rag Mag asks, what will it take to give him a second chance?

“[Chris Brown] is now just being …honest. How many times is he going to say he’s sorry for beating Rihanna in a fit of rage before we believe him?  Simple, when we start to believe him.”

The media also look further to the issue of domestic abuse.

A San Francisco Chronicle’s blogger looks at how the event shapes teenage fans’ views of domestic violence overall, referring back to an Oprah show, when a teenager said Rihanna must have done something to deserve it.

“I couldn’t believe that a 14 year old girl would say that, or think that, because it means that she thinks that if she does something wrong to a guy, that the guy has the right to hit her. That was terrible.”

Then, on NBC’s Today Show, a psychiatrist says while Brown has a long way to go, the apology is taking a step in the right direction, and she’s glad he brought up that he saw domestic violence in his own home as a kid.

“In this country, it is a cycle of abuse, behind closed doors right now, somebody is being abused in their home, and in fact, back with the recession and economic stresses, there’s probably an increase going on, certainly there is in teen dating, in which this is an example.”

So what do you think?  Will the public forgive Chris Brown and what can his case teach us a about domestic abuse?