Chipotle Ventures Into The Pizza Industry
The Mexican grill announced it launched a fast, casual pizza restaurant called Pizzeria Locale in Denver.By Candice Aviles | December 18, 2013
Restaurant giant Chipotle is looking to get even bigger by taking on the world of pizza.
The Mexican grill announced it has launched a fast, casual pizza restaurant called Pizzeria Locale in Denver, using what The Wall Street Journal calls its wildly successful format. (Via YouTube / Pizzeria Locale)
"You move down the line, you pick your ingredients, you see everything being made. Ingredients are higher quality than they would be at the fast food joint next door, and the price is still fairly low. It's that formula." (Via The Wall Street Journal)