Chipotle's Ad Touts Fresh Food, But Will It Work After E. Coli Scare?
Chipotle is promoting its tried and true message of fresh ingredients without fast food's usual preservatives.By Ryan Biek | July 6, 2016
Chipotle's sticking to its advertising roots. The company launched a new animated short Wednesday that hits the "food with integrity" message hard.
In the restaurant chain's new ad, two children with rival juice stands grow up to create rival fast food empires –– with all the stereotypical processed ingredients and shortcuts.
Eventually, the two unite to open a taco stand using only fresh ingredients, a theme very similar to a much darker ad Chipotle released in 2013.