Chipotle's CEO Wants You To Buy A Burrito — Like, Really Really Bad
Chipotle is doing yet another promotion to bring back its customers.By Lindsey Pulse | September 22, 2016
Remember that E. coli outbreak at Chipotle last year? Well, the company is still trying to bounce back from it.
"In 2015, we failed to live up to our own food safety standards, and in so doing, we let our customers down," Chipotle CEO Steve Ells said.
The latest redemption effort comes in the form of a video featuring Chipotle's founder and CEO. And all he talks about is food safety.