(Image source: Talking Post Memo)

 

BY LOGAN TITTLE

 

A popular past-time toy is drawing in sales thanks to some political press. The Etch-A-Sketch has become a political plaything among candidates since Wednesday after it came up in Mitt Romney’s campaign.

 

After Romney’s big win in Illinois, an advisor told CNN

 

“I think he hit a reset button for the fall campaign, everything changes. It’s almost like an Etch-A-Sketch: you can kind of shake it and we can start all over again.”

 

Romney’s critics often complain the former Massachusetts governor changes his positions to fit his political situation. So the Etch-A-Sketch gaffe was treated like a gift to Romney’s opponents. Here’s WTVT.

 

“…Newt Gingrich and Rick Santorum came out swinging saying that, well the Etch-A-Sketch really parallels Mitt Romney who flip-flops all the time and they actually bought the devices and showed them off.”

 

The toy was supposed to be a metaphor of how Romney would reset the campaign—but that point seemed to be lost with the other candidates. What they found instead—was a new political prop.

 

Politico reports--

 

“Newt Gingrich gleefully seized on Romney adviser… ‘Etch A Sketch’ comments…bringing out an Etch A Sketch as a prop on the campaign trail…Santorum, too, stopped at Toys R Us and bought an Etch A Sketch for campaign events…”

 

ABC’s KNXV says the candidates are creating a comeback for the old school tablet.

 

“The company Ohio Art’s stock doubled, more than doubled in fact on Wednesday, pushing its value from four bucks a share to $9.65.”

 

And the company is pretty pleased with the free political publicity, telling ABC News in an email—

 

“Happy to see Etch A Sketch, an American classic toy, is DRAWING attention... A profound toy, highly recognized and loved by all, is now SHAKING up the national debate.”

 

With all the support the company is getting San Francisco Chronicle says it plans to return the favor.

 

“One thing we’d like to do…[is] to…look at some sort of get-out-the-vote campaign... Etch A Sketch has right- and left-hand knobs…We speak to both parties. And together we can draw circles.”

Candidates Cause Etch-A-Sketch Soaring Sales

by Logan Tittle
0
Transcript
Mar 23, 2012

Candidates Cause Etch-A-Sketch Soaring Sales

(Image source: Talking Post Memo)

 

BY LOGAN TITTLE

 

A popular past-time toy is drawing in sales thanks to some political press. The Etch-A-Sketch has become a political plaything among candidates since Wednesday after it came up in Mitt Romney’s campaign.

 

After Romney’s big win in Illinois, an advisor told CNN

 

“I think he hit a reset button for the fall campaign, everything changes. It’s almost like an Etch-A-Sketch: you can kind of shake it and we can start all over again.”

 

Romney’s critics often complain the former Massachusetts governor changes his positions to fit his political situation. So the Etch-A-Sketch gaffe was treated like a gift to Romney’s opponents. Here’s WTVT.

 

“…Newt Gingrich and Rick Santorum came out swinging saying that, well the Etch-A-Sketch really parallels Mitt Romney who flip-flops all the time and they actually bought the devices and showed them off.”

 

The toy was supposed to be a metaphor of how Romney would reset the campaign—but that point seemed to be lost with the other candidates. What they found instead—was a new political prop.

 

Politico reports--

 

“Newt Gingrich gleefully seized on Romney adviser… ‘Etch A Sketch’ comments…bringing out an Etch A Sketch as a prop on the campaign trail…Santorum, too, stopped at Toys R Us and bought an Etch A Sketch for campaign events…”

 

ABC’s KNXV says the candidates are creating a comeback for the old school tablet.

 

“The company Ohio Art’s stock doubled, more than doubled in fact on Wednesday, pushing its value from four bucks a share to $9.65.”

 

And the company is pretty pleased with the free political publicity, telling ABC News in an email—

 

“Happy to see Etch A Sketch, an American classic toy, is DRAWING attention... A profound toy, highly recognized and loved by all, is now SHAKING up the national debate.”

 

With all the support the company is getting San Francisco Chronicle says it plans to return the favor.

 

“One thing we’d like to do…[is] to…look at some sort of get-out-the-vote campaign... Etch A Sketch has right- and left-hand knobs…We speak to both parties. And together we can draw circles.”

View More
Comments
Newsy
www3