Can Tumblr Make Ads People Actually Pay Attention To?
Tumblr is using its top content creators to develop advertising that people might actually like enough to share themselves.By Ben Lawson | January 22, 2015
Right now, paid advertising on social media is ignorable at best. But blogging service Tumblr is working on a plan to create ads that people might actually pay attention to.
The company announced a new plan called Tumblr Creatrs that will use the site's best artists to create advertising that actually engages users.
Tumblr will recruit its top content creators to work with brands on advertising campaigns, not just for Tumblr but across the Internet.