Can Ticket Sales Help Pandora Rise Above The Noise?
Pandora has announced plans to acquire ticket-sales company Ticketfly. But can ticket sales help the company stand out in a crowded music market?By Mikah Sargent | October 7, 2015
We've said it before, and we'll say it again: The music streaming industry is crowded. And the only way to survive said crowded industry is to stand out among your competitors.
For Pandora, that now means tying ticket sales into its platform. The music discovery service announced plans to acquire Ticketfly for $450 million. Ticketfly, as you might assume, sells tickets and provides marketing services for entertainment venues and promoters. (Video via Ticketfly)