Can Custom Burgers Reverse McDonald's Sales Slide?
In an effort to fight declining sales, McDonald's will start letting customers order custom burgers, a move toward higher-priced services.By Ben Lawson | December 8, 2014
Monday, McDonald's announced a plan to let customers build their own burgers at some of its locations as part of a fight against declining sales.
The "Create Your Taste" program will come to 2,000 locations next year. Customers will be allowed to pick every ingredient that goes on a burger or chicken sandwich using a touchscreen kiosk. McDonald's executives told USA Today they think it will be the biggest game changer for the chain since it added breakfast to its menu.
The company announced the plan on the same day it posted some very bad news: its sharpest sales decline in over a decade.