(Image Source: Facebook)

 

BY LAUREN ZIMA


America likes fast food and fast delivery -- why not combine the two? Seems that’s what Burger King is thinking -- the fast food chain is now offering home delivery at some of its stores. KUSA reports.

“It’s in Virginia and Maryland. The fast food chain has quietly rolled out delivery services at nine of those stores in those states. They plan to offer at six more stores in Virginia next week. No word on when or if they might go nationwide.”

The Washington Post has details.

“Available from 11 a.m. to 10 p.m., deliveries cost $2 and there is a minimum order of $8 to $10, depending on the market … Burger King doesn’t deliver fountain drinks, milkshakes, coffee and breakfast foods …”

On CNBC, panelists think this fast idea will … fade fast.

“Herb, you think it’s disgusting.”
“It’s ridiculous. Who wants Burger King delivered to their home? By then, the fries will be soggy. ... If you’re gonna get the fast food, go get it -- walk -- good exercise. ... This will be a failure.”


But Fox Business points out, BK has a solution to the soggy fries problem.

“ … Burger King said it has developed new packaging technology, including thermal bags to keep food ‘hot and fresh.’”

Still, Gawker sees an issue with the timeframe. BK says it will deliver within 30 minutes -- but only offers delivery to homes within 10 minutes of a store.

“The plan is to get Americans to pay extra to wait 30 minutes to get food from a restaurant that is less than ten minutes away. … Should be a smashing success.”

But Burger King says it has had success with delivery - just not in the US. The chain offers delivery in Mexico, Turkey, Brazil, Columbia and Peru. And MSNBC says the company has even more motivation ...

“ … it's about to be unseated by Wendy's as America's No. 2 burger chain (behind No. 1 McDonald's) for the first time since Wendy's was founded in 1969. … Wendy's 2011 sales were projected to hit $8.42 billion, a $53 million leg up over Burger King's sales in 2011.”

So will Americans go for delivery? As the LA Times puts it...

“Home delivery is convenient, and Americans love convenience.”

Burger King has 7,500 restaurants in the US and Canada. Currently, McDonald’s offers delivery only in Manhattan, and Wendy’s doesn’t offer it at all.

 

Business News: Burger King Delivery

Burger King Launches Delivery Service

January 18, 2012
(2:19)
BK wants to make fast food even easier for customers with home delivery. Find out what you can order, and why the company is in trouble.
   
TRANSCRIPT

To leave a comment, please log in with Facebook Connect or your Newsy account. Register here to create one.
MOST RECENT|MOST POPULAR|MOST COMMENTED|HIGHEST RATED

Bankia Suspends Shares; Multibillion Euro Bailout in Future?
The Spanish bank halts trading of its shares in advance of a board meeting. Bankia is expected to request a major bailout from the government.
(2:10)
May 25, 2012
Top News Headlines: Police Find Mother of Kids Left in Shed
More headlines: FBI identifies man in Miami plane incident; Hurricane Bud headed toward Mexico; Wall Street analysts look at Facebook's flop.
(1:24)
May 25, 2012
Exonerated Former Football Star Asks for Second Chance
After Brian Banks' rape conviction from 2002 was dismissed, he's asking NFL coaches for a chance to prove himself on the field.
(1:20)
May 25, 2012
Ukrainian Lawmakers Brawl Over Language Bill
A Ukrainian Parliament session erupted into a boxing match over the proposal to make Russian the official language of the eastern region.
(1:13)
May 25, 2012
Average Salary for CEO: $9.6 Million
According to an analysis from The Associated Press, the average salary for the head of a public company was $9.6 million in 2011.
(2:28)
May 25, 2012
DNA Breakthrough Could Lead to Male Birth Control
Researchers at the University of Edinburgh have discovered a key gene essential to sperm development.
(1:48)
May 25, 2012
Egyptian Election Pacing Toward Secular-Religious Showdown
Muslim Brotherhood candidate Mohamed Morsi and former air force chief Ahmed Shafiq poised to face off in second round.
(2:02)
May 25, 2012
French President Makes Surprise Visit to Afghanistan
The new French president visited Afghanistan vowing to pull all French troops from the country by later this year.
(1:42)
May 25, 2012
Microsoft Holds Top Spot in Google Piracy Report
Google released an online piracy report which shows that Microsoft holds the top spot for URL removal requests.
(1:37)
May 25, 2012
Top News Headlines: SpaceX Nears Historic Hookup
More headlines: Hollande visits Afghanistan; Bankia shares suspended; Suspected suicide bomb kills two in Turkey.
(1:29)
May 25, 2012
Iran Talks End in Stalemate
Lack of decisive resolution to nuclear negotiation prompts diplomats to postpone Baghdad talks.
(1:23)
May 25, 2012
New Orleans to be Largest City Without Daily Newspaper
The 175-year-old New Orleans Times-Picayune will cut back production, cut staff and focus on digital.
(1:59)
May 25, 2012
Mortgage Rates Hit Record Low
The average rate for a 30-year fixed loan fell to 3.78 percent. That's four straight weeks of lows.
(1:46)
May 25, 2012
Facebook Launches Camera App
Facebook Camera is now in the Apple app store, complete with the ability to swipe to see albums and tap to see enlarged photos.
(1:43)
May 25, 2012

Newsy

www3
...