(Image source: Wikimedia Commons)

BY ZAKIYYAH WAHAB

ANCHOR CARISSA LOETHEN

You're watching multisource global video news analysis.

The commercial of Mary J. Blige promoting a chicken wrap for Burger King premiered Monday but was removed from the fast-food chain’s YouTube channel shortly after being criticized for stereotyping blacks. Gawker has a snippet of the commercial:

“(Customer) Uh, what’s in those new chicken snack wraps? (Manager) What’s in the new chicken snack – (Mary J. Blige) What’s in the new chicken wraps? (pause) (Manager) Mary…”

Both BK and Blige have been highly criticised for the controversial ad.  Here’s CraveOnline --

“Soul queen Mary J. Blige is in quite a bit of hot water...after fans have set upon her new Burger King commercial...making a mockery of herself and encouraging damaging black stereotypes.”

Critics have also blamed BK for tarnishing Blige’s image saying that having a prominent black woman doing such an ad is inappropriate and insulting. Ad writer Thembisa Mshaka posts on her blog --

“Salma Hayek gets to showcase her versatility as an actor...David Beckham doesn’t have to use his talent as an athlete at all! Mary? She has to sing her way through the commercial after busting in on it.”

But not everyone agrees the commercial is bad. The Blemish says --

“I disagree...Fried chicken is so delicious...it transcends all race...Blige didn’t seem rude, terse and invasive in that ad. She just looked like she was dialing it in. Like in the back of her mind she was wondering if pushing snack wraps at Burger King is what her life has become.”

Black Enterprise seems more curious about the reason behind making the commercial, even showing sympathy of some sort.

“At this point, I just wonder what...real response [BK] will have about this, and more importantly, what’s behind Blige’s thinking? Mary, I still love you, girl. We all make mistakes. Let’s just chalk this up as a slip in judgment.”

Some - The Detroit News - even think BK’s ad is beneficial to Blige.

“...the Burger King spot...did something her recent career moves haven’t been able to do: They got people talking about Mary J. Blige again...maybe it leads to a renewed appreciation of her talents and what she should stand for, which in the end isn’t all that bad.”

BK says it pulled the ad due to licensing reasons but hopes the ad will be back on air soon.

Burger King Commercial Pulled After Stereotype Criticisms

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Apr 5, 2012

Burger King Commercial Pulled After Stereotype Criticisms

(Image source: Wikimedia Commons)

BY ZAKIYYAH WAHAB

ANCHOR CARISSA LOETHEN

You're watching multisource global video news analysis.

The commercial of Mary J. Blige promoting a chicken wrap for Burger King premiered Monday but was removed from the fast-food chain’s YouTube channel shortly after being criticized for stereotyping blacks. Gawker has a snippet of the commercial:

“(Customer) Uh, what’s in those new chicken snack wraps? (Manager) What’s in the new chicken snack – (Mary J. Blige) What’s in the new chicken wraps? (pause) (Manager) Mary…”

Both BK and Blige have been highly criticised for the controversial ad.  Here’s CraveOnline --

“Soul queen Mary J. Blige is in quite a bit of hot water...after fans have set upon her new Burger King commercial...making a mockery of herself and encouraging damaging black stereotypes.”

Critics have also blamed BK for tarnishing Blige’s image saying that having a prominent black woman doing such an ad is inappropriate and insulting. Ad writer Thembisa Mshaka posts on her blog --

“Salma Hayek gets to showcase her versatility as an actor...David Beckham doesn’t have to use his talent as an athlete at all! Mary? She has to sing her way through the commercial after busting in on it.”

But not everyone agrees the commercial is bad. The Blemish says --

“I disagree...Fried chicken is so delicious...it transcends all race...Blige didn’t seem rude, terse and invasive in that ad. She just looked like she was dialing it in. Like in the back of her mind she was wondering if pushing snack wraps at Burger King is what her life has become.”

Black Enterprise seems more curious about the reason behind making the commercial, even showing sympathy of some sort.

“At this point, I just wonder what...real response [BK] will have about this, and more importantly, what’s behind Blige’s thinking? Mary, I still love you, girl. We all make mistakes. Let’s just chalk this up as a slip in judgment.”

Some - The Detroit News - even think BK’s ad is beneficial to Blige.

“...the Burger King spot...did something her recent career moves haven’t been able to do: They got people talking about Mary J. Blige again...maybe it leads to a renewed appreciation of her talents and what she should stand for, which in the end isn’t all that bad.”

BK says it pulled the ad due to licensing reasons but hopes the ad will be back on air soon.

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