Budweiser Cuts Clydesdale Ad, Goes For Millennials Instead
Budweiser's annual holiday ads won't feature their iconic Clydesdale horses this year, instead focusing on catering to a younger audience.By Matt Picht | November 24, 2014
After 81 years of tireless service, Budweiser's iconic Clydesdale horses are being cut from the company's holiday commercial lineup.
The famous Clydesdales, originally a celebration of the repeal of Prohibition, have become the beloved mascots of Anheuser-Busch, making annual appearances in the company's holiday and Super Bowl commercials. Last year, Budweiser claimed the top spot in the Super Bowl ad war by featuring an adorable puppy hanging out with the gentle giants.
And outrage at the loss of the majestic horses is palpable — especially on broadcast TV.