What's the quickest way to lose $100 million? Cast Johnny Depp in your summer blockbuster.
But before we get to that disaster, taking the No. 1 spot this week is "X-Men: Apocalypse," bringing in an estimated $65 million in its Memorial Day weekend debut. Analysts expect the film to bring in $80 million before the holiday weekend is over.
As far as X-Men openings go, this isn't the worst, but it's pretty bad. "X-Men: Apocalypse" is the sixth-best opening in the long history of the franchise. And if you adjust for inflation, it's the worst opening of the group by quite a bit.
But what's more surprising is the particularly bad critical reception for this new installment.
Tim Burton's latest looks amazing — and for good reason. It cost $170 million to produce — almost as much as "X-Men: Apocalypse."
But with a great budget comes great bills, and those bills are going to be hard to pay with a lackluster debut and awful reviews.
"Storywise, 'Alice Through the Looking Glass' is totally nonsensical — and not in the endearing, episodic way that Carroll's books are known for," IGN's Max Nicholson said.
The original "Alice in Wonderland" film received similar criticism, but it ended up bringing in more than $1 billion worldwide. And as we know, nothing helps a big studio ignore movie critics like ticket sales.
Falling to No. 3 this weekend is "The Angry Birds Movie," bringing in an estimated $18.7 million in its second week out. The app turned feature film continues to do well overseas, helping push the worldwide total past $220 million.
As for next week, time to find that faded, two sizes too small TMNT shirt.