Box Office Top 3: '10 Cloverfield Lane' Makes Vague Marketing Work
In a day and age when trailers give the story away, "10 Cloverfield Lane" went the complete opposite direction, keeping viewers in the dark.By Jamal Andress | March 13, 2016
With four wide releases debuting this weekend, only one new film was able to crack the top three — and honestly, I still don't know what it's about.
Holding on to the No. 1 spot this week is "Zootopia," bringing in an estimated $50 million and pushing its domestic total to more than $142 million. Strong reviews and buzz from the debut seem to be pushing the family film to a better-than-average second week.
Also, considering the large number of new releases this weekend, the $50 million haul is even more impressive.