BMW Wants You In The Driver's Seat, Even If You'll Never Own A Car
BMW is launching the ReachNow car-sharing service in Seattle to target young people who might not buy a vehicle.By Ben Lawson | April 9, 2016
BMW is bringing its car-sharing service to Seattle.
Don't confuse this with ride-sharing apps like Uber. With BMW's ReachNow service, you rent a car for a set price per minute. Cars are distributed throughout the city, and when you're done, you just drop it off in any legal parking space within the operating area.
This is just one example of how automakers are testing ways to adapt to changes in how people use transportation.