Black Friday Shoppers Chose The Internet Over Long Lines
According to the National Retail Federation, more Americans shopped for Black Friday sales online than in stores this year.By Katie Link | November 29, 2015
For the first time in American history, it looks like Black Friday shoppers went online more than to stores.
According to the National Retail Federation, about 103 million Americans logged on to do their shopping. The number of Americans who decided to trek to the stores to earn the steals and deals: 102 million.
The NRF president said in a statement, "It is clear that the age-old holiday tradition of heading out to stores with family and friends is now equally matched in the new tradition of looking online."