(Image Source: SlashGear)
BY DANNY MATTESON
ANCHOR KYLIE MCGIVERN
You're watching multisource tech news analysis from Newsy.
Need an HP paperweight, anyone? The company’s new TouchPad tablet is experiencing some seriously sluggish sales. Denver’s KCNC explains.
“As HP gets set to announce it’s quarterly earnings, electronics retailer Best Buy is stuck trying to sell one of it’s latest products, without a lot of success. Best Buy took delivery of 270,000 HP Touchpads. It’s only managed to sell about 25,000 of them, or less than 10%, despite a price cut and a heavy ad campaign.”
And it gets worse. According to TheNextWeb...
“The device has apparently been so unsuccessful that the consumer electronics retailer wants HP to take back the unsold TouchPads.”
And worse yet. -- http://www.fudzilla.com/notebooks/item/23759-bestbuy-stuck-with-heap-of-unsold-hp-tablets
“...the 25,000 sales figure includes tablets returned to BestBuy for a refund.”
So, what seems to be the problem? According to ZDNet, HP’s has been bungling the TouchPad’s release from the beginning.
“HP’s handling of the TouchPad has been far from smooth. Within days of the release of the WiFi version, the company announced that a faster version featuring ‘4G’ was on the way...”
And GottaBeMobile says -- maybe changes in pricing to entice customers -- backfired.
“The problem with the sales figure may not be the tablet itself, but rather HP’s pricing strategy behind the tablet... Consumers, as a result of rapid price cuts, are perhaps waiting to see if the TouchPad’s price will drop further before adopting the tablet.”
Finally, SlashGear reports -- HP may need some serious spin to make their quarterly sales sound satisfactory.
“HP...is set to announce its quarterly financial results later today. It’s unclear whether the company will discuss sales figures for the webOS tablet...More likely,...HP will talk about channel sales – ...shipments to retailers who...may still be sitting on a mountain of unsold stock.”
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