Beauty Is In The Mouth Of The Beholder: Wal-Mart To Sell 'Ugly' Apples
Wal-Mart is trying to show that looks aren't everything by stocking some Florida shelves with apples that have blemishes on them.By Grant Suneson | July 20, 2016
If a fruit or vegetable looked bad but tasted the same, would you buy it? Wal-Mart is betting you will.
The retail giant is partnering with a company called "I'm Perfect" that sells apples at a discount because the fruit has cosmetic imperfections that would usually get it thrown into the garbage.
When edible food is blemished by hail or high winds, not only does it often go uneaten, but it generally ends up in environmentally harmful landfills.