Barbie Tries To Rebrand Itself With 'Fierce' Moschino Boy
Barbie's sales are down, but they might have just appealed to a whole new demographic with their historic new ad.By Kaileen Gaul | November 17, 2015
In another move by Mattel to fight stereotypes, Barbie's Moschino ad featured a boy playing with the iconic doll for the first time in the brand's history. It really is "so fierce."
"So fierce," a boy in the Moschino Barbie commerical said.
The Internet is loving the adorable boy and praising Mattel for taking a stand against gender norms. This ad could benefit the brand by opening them up to a whole new demographic of customers.