(Image Source: Captive Media/Technabob)

BY RICHARD LAYCOCK

A bar in London has taken connectivity a step further by introducing urine-controlled video games at the men's urinals says a report from ITN News. Users aim at infrared sensors in the urinal to control what’s happening on the LCD screen mounted above the urinal.

“Going to the loo while you are out can be a drag. Well not anymore … for men at least after a bar in London installed urine controlled video games above their urinals.Bladder controllers make for a hands-free experience and visitors to the bar are tested on the accuracy of their aim. Never has Nintendo Wii sounded more apt...”

Captive Media, the company behind the video game, claims the trial of the game has been a success. Sky News spoke with the co-founder of Captive Media, Gordon Macsween,
who had these comments.

“I was there the first night we put it in, with my baby on the wall, not sure how people would react. And the first thing that happened was a group of American servicemen were in the bar and I heard one of them coming out, high-fiving his mates, saying: '12!' And his pals were saying: 'No way dude.' And they were going off to play and compete. And I thought: 'This is good'.”

The Telegraph also spoke with Macsween, who talked about the future of the urine-powered game.

“Almost everyone who plays comes up with different ideas. New versions of flash which is what we develop the game in will allow for 3D games. In the future because all of these units are internet connected there’s a potential for multi-player games.”

The game features advertisements which play before and after the game which -- according to Sky News -- have generated a 40 to 50 percent rise in sales of certain products.

But this has raised concerns for the future of bathroom entertainment for at least one blogger at Technabob.

“Once they market the hell out of this and add advertising, the novelty will wear off and then guess what? Prepare for pooping games. Although I suppose those high scores will be more geared to the largest of humans. I can’t wait. That’s sarcasm. I can wait. Please never make this happen.”

According to the Cambridge Network, Captive Media will roll-out the product across selected bars from early 2012.