(Image source: Suffolk County Police Department)

BY EMILY SPAIN

You're watching multisource U.S. news analysis from Newsy.

Police are on the lookout for two men who stole Rogaine from a CVS Pharmacy in New York.
What do the suspects look like? Big surprise here... they’re bald.

Authorities say surveillance video shows the bare-headed pair placing three boxes of Rogaine in a gift bag and then leaving the store without paying.

Police say the men got away with about $150 worth of the product. But a writer for The Consumerist asks if the crime was really worth it, noting Rogaine probably won’t lengthen the bald guys’ locks.

“You see, we read up a bit on Rogaine, and it doesn't appear that the topical treatment offers to ‘cure’ baldness, just stimulate hair growth and slow the balding process. So for our bald pal, that whole shoplifting thing might've been a waste.”

Officers are offering a $5,000 reward for information leading to arrest of the bald bandit. And the New York Post reports the Rogaine ransack is more common than you might think.  

“ … the high-priced treatment is routinely lifted from stores around the country and resold on the street or the Internet.”

The Daily Mail points out another instance where Rogaine was the prize to steal.  Except this time instead of just three boxes, the thieves got away with an entire shelf.

“An unidentified woman made off with what was the store's entire stock of the formula which totaled approximately $400 according to police. She managed to escape to a get-away car driven by three men. It wasn't reported if any of the four suspects were bald or not.”

Transcript by Newsy.