Auto Titans Flex Collective Muscles To Obtain Latest Tech
Three auto giants now own arguably the best mapping technology available. But what does their teamwork in making the purchase mean for the industry?By Ryan Biek | August 3, 2015
What do BMW, Audi and Daimler –– owner of Mercedes Benz –– have in common? As of now, they control about a third of arguably the most accurate mapping technology to date. (Videos via Daimler AG, Audi UK and BMW)
The three carmakers pooled their resources to buy Nokia's digital mapping technology known as HERE, which Nokia says is used in 80 percent of the cars in North America and Europe. The deal was worth about $3.1 billion. (Video via Nokia UK)
They immediately advertised the acquisition as a step toward self-driving vehicles.