Auto-Replied Racial Slur Ruins Patriots Twitter Celebration
The New England Patriots' plan to thank fans after its Twitter account reached 1 million followers led to an unfortunate racial slur.By Cliff Judy | November 14, 2014
The New England Patriots — as much as any team in the brand-heavy NFL — are a powerhouse brand. But while the team tried to promote that brand Thursday, its image took a hit.
As the first NFL team to achieve 1 million followers on Twitter, the team wanted to reward its fans. Retweet this message, and we'll auto reply putting your Twitter handle as the jersey name. Fans seemed to love it, hitting retweet more than 8,500 times as of early Friday morning.