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AT&T

DirecTV Now Will Give Cord-Cutters Another Option

The service offers four channel bundles and launches Nov. 30.

By Lauren Stephenson | November 28, 2016

People looking to cut the cord will soon have another option. 

AT&T unveiled DirecTV Now on Monday. 

The streaming service offers four channel packages, ranging from over 60 channels for $35 per month to over 120 channels for $70 per month.

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Subscribers can add Cinemax and HBO to any package for $5 each per month.  

AT&T is also throwing its mobile customers a bone. They won't be charged for any data usage when streaming on the DirecTV Now app. 

And it's already getting some exclusive celebrity content. Actress Reese Witherspoon's new female-focused media venture, Hello Sunshine, will stream its video on demand channel exclusively on DirecTV and DirecTV Now. 

AT&T will also launch Taylor Swift Now, a video catalog of behind-the-scenes footage, performances and commentary from the singer. It'll be available on all AT&T platforms, including DirecTV Now. 

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The content will initially be available on Amazon Fire TV and Fire TV Stick, Android devices, Apple TV, iPhones and iPads,  Chromecast, various web browsers and Google Cast-enabled LeEco ecotvs and Vizio SmartCast Displays. It will be available on some other devices at a later date.

Over one million residential customers dropped their cable, satellite and fiber subscriptions in 2015, according to a report from SNL Kagan.

DirecTV Now, which launches Wednesday, will compete with other live-streaming platforms like Sling TV and PlayStation Vue. Several other live-streaming services are expected to launch soon. 

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