A tailoring company in India is taking its services to the next level.
Tailorman just deals in men's clothing, but its big selling point is once a customer orders a garment — which he can highly customize — and gives his measurements, the company stores those measurements in a profile to make the next purchase easier.
Tailorman specializes in bespoke tailoring, meaning a pattern is made for each client, unlike a made-to-measure suit, which is a standard size piece of clothing modified for fit only.
A custom piece of clothing doesn't come cheap, and while a 2011 Wall Street Journal article pointed out custom tailoring was becoming popular again, it noted the 2007 financial crisis led to a drop in luxury spending.
An industry analyst told CNBC last year that while bespoke suits only make up about "1 percent of the menswear market," it's become more of a household term.
Overall, the menswear market has been growing worldwide. It reached $440 billion in global sales in 2014, a 4.5 percent increase from the year before.
Tailorman hopes that sales trend continues. The company currently has only seven stores around India, but its co-founder told Forbes the goal is to open 40 more locations in the next five or six years.