(Image Source: Beta Beat)

 

BY LOGAN TITTLE

 

Can’t find an app? There’s an app for that. Tech Crunch reports Apple is joining Android at the table with the newest solution to searching for apps.

 

It’s called Chomp and it aims to help users find apps by searching for more than just the name, like the apps functions or what topic it falls under. It even suggests apps to users and lets them submit reviews.

(video source: Wall Street Journal)

 

The app is free to users, but Bloomberg reports it was a costly convenience for Apple — possibly costing around $50 million.

 

Knowyourmobile says — it’s worth it.

 

“Compared to the competition Apple's App Store has become increasingly obtuse and awkward as it has grown in recent years, it may be able to boast the largest collection of apps but finding any of them is a royal pain … Chomp seems to be the right choice for the job.”

 

And it’s not just the searching that’s helpful. Oren Todoros, Co-Founder of Mobile Apps Marketing Services, says the ability to review apps through another app might give Apple the interactive edge they need.

 

“Once you leave a review on Chomp…If you like, you can share it on Facebook, on Twitter, and that makes it a lot easier for developers to contact you and let you know what their side of the story is…”

 

But a blogger for the Guardian says downloading the app could make a not-so-positive point about Apple’s current system,

 

“Buying Chomp can also be seen as a vote of no confidence in Apple's existing Genius technology, at least in the sphere of apps … the most likely bet is that it will be pulled from the App Store at some point, before reappearing … as an Apple app.”

 

Mashable reports Chomp CEO Ben Keighran (Keer-an) is already in the works with iTunes Marketing.

Apple Chows Down With Chomp

by Logan Tittle
0
Transcript
Feb 24, 2012

Apple Chows Down With Chomp

(Image Source: Beta Beat)

 

BY LOGAN TITTLE

 

Can’t find an app? There’s an app for that. Tech Crunch reports Apple is joining Android at the table with the newest solution to searching for apps.

 

It’s called Chomp and it aims to help users find apps by searching for more than just the name, like the apps functions or what topic it falls under. It even suggests apps to users and lets them submit reviews.

(video source: Wall Street Journal)

 

The app is free to users, but Bloomberg reports it was a costly convenience for Apple — possibly costing around $50 million.

 

Knowyourmobile says — it’s worth it.

 

“Compared to the competition Apple's App Store has become increasingly obtuse and awkward as it has grown in recent years, it may be able to boast the largest collection of apps but finding any of them is a royal pain … Chomp seems to be the right choice for the job.”

 

And it’s not just the searching that’s helpful. Oren Todoros, Co-Founder of Mobile Apps Marketing Services, says the ability to review apps through another app might give Apple the interactive edge they need.

 

“Once you leave a review on Chomp…If you like, you can share it on Facebook, on Twitter, and that makes it a lot easier for developers to contact you and let you know what their side of the story is…”

 

But a blogger for the Guardian says downloading the app could make a not-so-positive point about Apple’s current system,

 

“Buying Chomp can also be seen as a vote of no confidence in Apple's existing Genius technology, at least in the sphere of apps … the most likely bet is that it will be pulled from the App Store at some point, before reappearing … as an Apple app.”

 

Mashable reports Chomp CEO Ben Keighran (Keer-an) is already in the works with iTunes Marketing.

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