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BY LAURA JANVIER
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Apple is trying to keep its pro editing community happy by launching a minor update to its professional video editing software, Final Cut Pro X. Apple Insider reports.
“Today Apple announced the release of the 3rd major upgrade of Final Cut Pro X, a significant update to its new professional video editing application that attempts to address some of the gripes customers had with the initial makeover of the product less than a year ago.”
A blogger form The Next Web explains why people were unhappy.
“…it quickly became apparent that the new version of Final Cut Pro X wasn’t meeting user expectations; support for older file-types was no longer available, functions became difficult to find and audio markers no longer worked ‘the way they used to’.”
Apple received 1-star ratings and lengthy negative reviews on the Mac App Store because people were so underwhelmed with the product. So in response, they’ve continued to tweak the program.
“Final Cut Pro will X dramatically improve how you work, help you get stunning results faster and give you more creative freedom than ever before.”
A writer for Ars Technica explains what they changed.
“The three major features that Apple is touting as part of this update are multicam editing capabilities, advanced chroma keying, and improved XML support for ‘a richer interchange with third party apps and plug-ins that support the fast growing Final Cut Pro X ecosystem.’”
Even though Apple has received a lot criticism, tech analyst Jefferson Graham of USA TODAY is a big fan of the new updates.
“For me everything moves much faster you don’t have to render, its not as slow like the old Final Cut, I think its fantastic for short videos.”
Finally, a writer for Slashgear explains how customers can try out the new updated Final Cut Pro X for themselves.
“Existing owners of Final Cut Pro X can download v10.0.3 as a free update. Those new to the app can try a 30-day trial, available through the Mac App Store. Whether the upgrade will satisfy those power-users frustrated by Apple’s apparent ‘consumerization’ of its video editing platform remains to be seen.