AOL's Ad Technology Could Be Big Get For Verizon
Verizon has bought AOL in a deal amounting to about $4.4 billion, but what are the telecom giant's plans for the '90s-era tech company?By Jake Godin | May 12, 2015
After months of speculation, Verizon announced Tuesday morning it is buying AOL. The price? $50 per share, or about $4.4 billion.
If completed, the deal would give the telecom giant access to AOL's foothold in the online video market, along with access to its advertising technology.
In a statement, Verizon chairman and CEO Lowell McAdam said, "This acquisition supports our strategy to provide a cross-screen connection for consumers, creators and advertisers."