(Image source: Mic Gadget)
BY WEN YAN
How many ways can you play Angry Birds? On top of playing the addicting game on your smartphones and tablets, fans of the game in China now have a third option.
Here’s WBAL.
Host: "A theme park has built a real-life attraction based on the game, giving payers a chance to launch their very own angry bird into the air with a catapult. The game is a lot like the computer version. Players taking their catapult try to hit as many as pig shaped balloons as possible."
A small oversight: TechCrunch reports-- the theme park neglected to ask permission from Rovio, the Finnish company that developed the game.
Burns: "A Chinese theme park … clearly skipped Trademark infringement 101 and built a very real, very authentic Angry Birds game… Nothing says success like an unauthorized theme park game."
Luckily-- Rovio says it will not take legal action. Instead, it is seeking to partner with the theme park. PCWorld explains why.
“The company has high hopes for the Chinese market, and wants its Angry Birds game to reach 100 million downloads in the country by the end of this year.”
And CNN adds-- the company is looking to to make further gains from the Chinese market.
CNN Reporter Jonathan Mann: "China could add millions more than the company's bottomline. Rovio is even capitalizing on the country's Moon Festival with an Angry Birds season update and Angry Birds shaped mooncakes that’s less than five dollars a pair. The mooncakes are selling like, well the hotcake."
In an interview with the Finnish broadcasters YLE, the Angry Birds developer says he is not angry about the unlawful theme park attraction--in fact, he feels quite the contrary.
Vesterbacka: "We're one of the top three most copied brands there along with Hello Kitty and Mickey Mouse. That says a lot about the demand for our brand in China. It’s going really well there!"
If you take a break from Angry Birds on your mobile devices-- make sure you’re using the latest version of Newsy’s mobile apps.