(Image source: Rovio)

BY CHENFEI ZHANG

ANCHOR CHRISTINA HARTMAN


You're watching multisource tech video news analysis from Newsy. 

Are the Angry Birds are heading for Hollywood? Maybe

Rovio North American general manager Andrew Stalbrow broke the news at TechCrunch Disrupt.

Stalbrow, right, said Hollywood is hot for the Angry Birds franchise and the company might engage in new entertainment opportunities in the upcoming months. (Image: Fortune)

Gamer Live TV says, Rovio’s hiring of Stalbrow -- was already a big hint that this is where the franchise would be headed.

“In his previous role as Senior Vice President of Mobile at Fox Digital Entertainment, Andrew was responsible for app publishing and video licensing for 20th Century Fox properties such as Glee, Avatar and The Simpsons, and worked with Rovio on the development of the Angry Birds Rio game, a unique integration between Angry Birds and the Fox film Rio.”

And WTVJ reports-- there’s a pretty strong reason to get as much Angry Birds as possible-- money. Lots and lots of it.

“They wouldn't say what they have planned, they did say that there was a strong focus on turning angry birds into a franchise... (FLASH) If you wonder if it could be a hit in Hollywood, consider this. They sell a million plush Angry Bird dolls and t-shirts a month.”

And on YouTube, Rovio previously created some short series of videos to explore game’s backstory and other supplemental content. Those videos have pulled in 150 million views and counting on YouTube alone. (Video: Rovio)

Rovio’s strategy is wherever the fans are, that’s where they want to be.

However, a blogger for Technology News points out-- it’s not smart policy to put all your birds in one slingshot-- and suggests, gamers will eventually tire.

With a combined 300 million downloads across all platforms and including special editions, the game has been called 'the largest mobile app success the world has seen so far.' 


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