(Image source: CNET/CBS)

BY TRACY PFEIFFER

ANCHOR MEGAN MURPHY

You're watching multisource tech news analysis from Newsy.

The setting was the same: big screen, dark background, shiny new toys to present.

But Apple’s latest media event was noticeably without the famous black turtleneck of Steve Jobs.

Now, analysts and business minds are picking apart the debut performance of new CEO Tim Cook. (Video: NY1)

Disappointment over the lack of an iPhone 5 notwithstanding, a writer for the New Yorker says the presentation was, well, yawn-worthy.

“In the last few years, Apple has revolutionized phones, tablets, and product launches. ...Tuesday, however, Apple seemed to stumble with its theatrics. The company held one of its fabled launches … and bored people. ...The blogosphere and the stock market responded by getting pissed.”

Give him some slack, says a Forbes contributor. He was never expected to be as good of a salesman as Jobs.

“It’s nearly impossible to satisfy the audience after they’ve seen the best. But Cook has no choice. He’s the new CEO of the world’s most admired brand and it’s not his fault that he’s being compared to the world’s greatest presenter.”

And an analyst tells CNN, Cook’s era means more emphasis on product, rather than presentation.

“Tim Cook is kind of the perfect guy at the perfect time for this company. He inherits the company which is doing extraordinarily well and yet still has tremendous potential. …Mr. Jobs was the showman and everyone loved to see him, but really the event is the stuff. Whoever presents the stuff is sort of getting in the way of the stuff.”

But a writer for Memeburn argues, showmanship is just as important as the gadget these days.

“Cook is not the ‘innovator-in-chief’ Steve Jobs was. …He doesn’t have the style and flair that Jobs had and that’s just not good enough. Keynotes are more than just market share and software updates they are supposed to be exciting...”

Other critics have knocked Cook’s decision to act more as an MC during the presentation-- passing off product unveils to other execs.

But a writer for The Washington Post argues, that was actually a good move.

“...he’ll have to prove to Apple’s fans ... that the company hasn’t lost the spark of innovation and excitement that was so closely identified with his predecessor. Showcasing the talent that’s at Apple by spreading around the speaking responsibilities is a good way to show that Jobs’ transition to chairman hasn’t changed much, if anything, at the company.”

Transcript by Newsy