AMC Pits Fans Against DirecTV Amid Contract Negotiations
The cable channel is tapping into the huge fan base for "The Walking Dead" to gain leverage in its dispute with DirecTV.By Ben Lawson | November 3, 2014
AMC is in some pretty rocky contract renegotiations with DirecTV, and apparently things have grown so tense, the network is enlisting some help.
Although it didn't mention DirecTV by name on air, AMC ran ads during commercial breaks and graphics during Sunday night's episode of "The Walking Dead" warning viewers they're at risk of losing both AMC and "The Walking Dead." Viewers were directed to a hotline and a website called KeepAMCNetworks.com.
The website is a bit more specific — it warns DirecTV customers could miss out on AMC, BBC America, IFC, Sundance TV and WE TV, which are all part of AMC Networks.