Amazon's Plan To Own The Diaper And Baby-Wipes Market
Amazon is getting into the start-to-finish product market, but with diapers, not food.By Evan Thomas | December 5, 2014
The farm-to-table market tends to call to mind bushels of hand-picked vegetables, or maybe high-end coffees.
Amazon is getting into the start-to-finish product market, too — but you're not going to want to eat these. The first — and currently the only — products for sale as part of Amazon's new Elements program are diapers and baby wipes.
Amazon makes a point of meticulously tracking the production cycle of these diapers and giving its customers access to the same information.