(Image source: Bloomberg)

 

BY LOGAN TITTLE

 

Kindle Fire’s sales are burning up — and not in a good way.

 

Here’s Bloomberg

 

“Sales of Amazon’s Kindle Fire are slumping big-time, pushing the Fire to number three in the tablet market...Samsung also beat out the Kindle Fire for that number two spot.”

 

Analysis firm IDC reports Kindle’s market share sank 75 percent from Q1 last year, going from 4.8 million units to fewer than 750,000. The Fire now holds just more than 4 percent of the global tablet market share.

 

And it was a surprising plummet — even for those who expected Amazon’s numbers to shrink this quarter. Computerworld quotes the IDC’s Bob O’Donnell.

 

“‘We expected to see a significant drop in Amazon Fire [in the first quarter]...But honestly, the drop was a little bit more than we expected.’”

 

Geek.com suggests that drop might have been built into the calendar.

 

“There are obviously some factors that affect Kindle sales. The Fire was brand new in late 2011, and there was pent up demand. Also, Q4 is the holiday season, when otherwise right-thinking adults spend huge sums of money on things they might not need.”

 

But The Verge points out the Fire seems to be doing okay in the U.S.

 

Numbers from April showed the Fire had more than half the stateside Android market.

 

“It's also a considerable disparity with what we've heard from the US… so either there's a difference in methodology or the international tablet market has grown enough to overtake the US-only Kindle Fire.”

 

The iPad remains number one in the market and Business Insider says the Apple tablet is moving 18 times as fast as the Fire.

Amazon's Kindle Fire Sales Drop

by Logan Tittle
0
Transcript
May 4, 2012

Amazon's Kindle Fire Sales Drop

(Image source: Bloomberg)

 

BY LOGAN TITTLE

 

Kindle Fire’s sales are burning up — and not in a good way.

 

Here’s Bloomberg

 

“Sales of Amazon’s Kindle Fire are slumping big-time, pushing the Fire to number three in the tablet market...Samsung also beat out the Kindle Fire for that number two spot.”

 

Analysis firm IDC reports Kindle’s market share sank 75 percent from Q1 last year, going from 4.8 million units to fewer than 750,000. The Fire now holds just more than 4 percent of the global tablet market share.

 

And it was a surprising plummet — even for those who expected Amazon’s numbers to shrink this quarter. Computerworld quotes the IDC’s Bob O’Donnell.

 

“‘We expected to see a significant drop in Amazon Fire [in the first quarter]...But honestly, the drop was a little bit more than we expected.’”

 

Geek.com suggests that drop might have been built into the calendar.

 

“There are obviously some factors that affect Kindle sales. The Fire was brand new in late 2011, and there was pent up demand. Also, Q4 is the holiday season, when otherwise right-thinking adults spend huge sums of money on things they might not need.”

 

But The Verge points out the Fire seems to be doing okay in the U.S.

 

Numbers from April showed the Fire had more than half the stateside Android market.

 

“It's also a considerable disparity with what we've heard from the US… so either there's a difference in methodology or the international tablet market has grown enough to overtake the US-only Kindle Fire.”

 

The iPad remains number one in the market and Business Insider says the Apple tablet is moving 18 times as fast as the Fire.

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