Amazon's Hardware Lab In Flux For More Than Fire Phone Flop
Amazon is reportedly downsizing its hardware lab, Lab126. But the company's Fire Phone flop isn't the only reason engineers are leaving the lab.By Mikah Sargent | August 27, 2015
Recognize this phone? It's a safe bet you don't. This is Amazon's Fire Phone and, to put it bluntly, it was a huge flop. Originally offered at a premium $200 pricetag, Amazon eventually slashed the Fire Phone's price to a meager 99 cents.
According to data gathered by The Verge, the Fire Phone cost Amazon about $170 million in losses. And when all was said and done, the company had $83 million worth of Fire Phones sitting in its warehouses.
So it comes as no surprise Amazon is downsizing its hardware lab, Lab126, which created the Fire Phone.