(Image source: Hot Hardware) 

BY EMILY SPAIN

You're watching multisource tech news analysis from Newsy. 

The Kindle Fire came under enough fire that Amazon has announced it’s going to do something about it.
The fix - a software update sometime in the next two weeks.

The New York Times broke the story about the update and listed these main complaints:

“...there is no external volume control. The off switch is easy to hit by accident. Web pages take a long time to load. There is no privacy on the device; a spouse or child who picks it up will instantly know everything you have been doing. The touch screen is frequently hesitant and sometimes downright balky.”

Amazon reports the update will provide improvements in performance, touch navigation and privacy.
But The Washington Post points out, Amazon’s software update won’t be able to fix all issues, like the user-unfriendly power button and volume controls.

“No software update will be able to make a button that isn’t there, sadly, so this is a feature that will stick around until the next version of the device hardware.”
 
Despite complaints, Amazon has reported record-breaking Fire sales-- and device reviews haven’t changed much. The New York Times reports that since mid-November, 5-star reviews on Amazon.com went from 50 to 47 percent of reviews and one-star reviews are still at 13 percent.

And The Atlantic Wire reports Amazon is more worried about what is sold on the Kindle Fire rather than the actual product itself.

“The idea is to get people hooked on purchasing movies, shows and magazines at the Amazon store first, then perfect the product. And Amazon sure has made it a breeze to buy things, with its single-click ordering system -- so easy, even babies can do it...”

A writer for CNET remains upbeat about the product and claims the Kindle isn’t doomed, thanks to a company that continues working on its products even after their release.

“With tech products, following through on a product's promise is at least as important as getting things right in the first place--and Amazon, unlike some of its tablet-making rivals, has a strong record when it comes to doing just that.”

Even though Amazon is keeping mostly mum on sales figures--  the New York Times reports analysts predict the company will sell three to five million Fires this quarter.

Transcript by Newsy.