Amazon Alters The Way You See Product Reviews
CNET reports Amazon's new system, built in-house, will give priority to certain reviews. Will the platform remove the fake, funny reviews, too?By Matt Moreno | June 21, 2015
Product reviews on Amazon will start looking a bit different after the company debuts its new home-grown platform. CNET reports, "The new system will give more weight to newer reviews, reviews from verified Amazon purchasers and those that more customers vote up as being helpful."
The revamp, currently only implemented for U.S. customers, means many of the bogus reviews now on the site could be harder to find.
An Amazon spokeswoman told CNET the system "will learn" and "improves over time."