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All-Day Breakfast Was The Secret Weapon McDonald's Sales Needed

The Golden Arches began offering all-day breakfast in October, and McDonald's sales have been on the rise ever since.

By Jamal Andress | January 25, 2016

Breakfast really is the most important meal. For McDonald's bottom line, anyway. (Video via McDonald's)

The Golden Arches began offering all-day breakfast in October, and McDonald's sales have been on the rise ever since. (Video via FungBrosComedy)

"We're 4 seconds late," Adam Sandler's character says in "Big Daddy."

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"No, you're 30 minutes and 4 seconds late. We stop serving breakfast at 10:30," a McDonald's employee says.

"Horsesh*t!" Sandler replies.

Frequent customers had been calling for the change for some time. (Video via Columbia Pictures / "Big Daddy")

Now all-day breakfast is also luring new and lapsed customers. 

And sales growth has pushed McDonald's stock price up 17 percent since October.

This video includes images from Getty Images.

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