Alibaba's Streaming Plans In China Could Spoil Netflix's
Alibaba Group Holding announced plans for its video streaming site, which could hurt American streaming sites' chances of success in China.By Katie Link | June 15, 2015
Netflix, beware. Over the weekend, China's biggest online commerce company, Alibaba Group Holding Ltd., announced plans to create its own video streaming site called Tmall Box Office, or TBO.
The company, best-known for its global trade website, will provide Chinese viewers with foreign and local film and TV content, as well as some original content when it says the site launches in just two months.
So how will this new effort compete with more established American streaming sites planning to expand to China?