Alaska Air To Buy Richard Branson's Virgin America Airline
The deal is reportedly worth $2.6 billion.By Ryan Biek | April 4, 2016
More of the West has been won –– the Western skies, at least. Alaska Air Group has agreed to purchase Richard Branson's Virgin America for $2.6 billion.
It's a slightly surprising deal. When news of a possible sale broke at the end of March, many thought JetBlue would be the airline to snag Virgin America.
Some analysts believed JetBlue stood more to gain, as its hubs are mostly on the East Coast, and both Alaska Air and Virgin America are based on the West Coast.