Airbnb Quickly Pulls Passive-Aggressive Ads In San Francisco
Airbnb put up some passive-aggressive ads in San Francisco, giving residents tips on how the city could spend the app's tax money, upsetting locals.By Grant Suneson | October 22, 2015
Advertisements are designed to grab your attention, but home rental app Airbnb is learning that there is such a thing as bad publicity.
The company plastered ads all over San Francisco, offering passive-aggressive suggestions about what the city could do with the roughly $12 million in hotel taxes it pays annually. And residents didn't like it.
Airbnb said the taxes could be used to keep the library open later, but San Francisco State University professor Martha Kenney pointed out the tax breakdown would only provide each employee with an extra 78 cents a day.